Est. on a 9am power walk, Richmond

The club for mums who walk fast, work hard and don't take themselves too seriously.

Holidays worth booking, kit worth buying and honest chat from mums who've already tried it. Think the candour of your best group chat, with considerably better taste.

The back of a sage Fit Mums Club hoodie, embroidered 'fit mums club, est. at drop-off' — The Club Hoodie in Sage. Est. at drop-off.

It started with a group of working mums, a 9am power walk and the shared realisation that we'd been swapping the same brilliant recommendations for years.

So we started writing them down

Four things the club does very well

Every pick is tried by a real member first. If we wouldn't spend our own money on it, it doesn't make the letter.

The Escape

Hotels where the kids' club is actually good, half-term plans that work, and the mum-only weekend you've earned.

The Edit

The kit, the clothes and the home bits worth the money, from gym bag to living room. Tested, kept, recommended.

The Juggle

Work, school runs, ambition and the occasional meltdown in the car park. Honest stories from women doing it all, imperfectly.

The Club

Power walks, brunches and the odd weekend away. Real mums, real postcodes, no Lycra required.

Our story

Groups of Richmond mums and a very brisk walk

We're mums who exercise for our sanity, not for a six-pack. We run businesses, do the school run and still want to look like we tried.

Fit Mums Club is the place we wished existed: stylish, simple, fun, and full of women who work hard and laugh at themselves.

[Portrait] Rana

Rana Righton

Co-founder

Co-founder of My Gluten Free Bakery and mum of two.

[Portrait] Kay

Kay Westmass

Co-founder

Interior architect and Richmond mum. Runs the club's look, the home edit and anything that needs a very good eye.

The Club Kit

The uniform for the school run, the 9am walk and the 7pm wind down.

Caps, hoodies, tees and jumpers that look expensive and feel even better. Plastic-free fabrics, word-led designs, a wink in every one.

Every piece sold sends a donation to a UK children's charity. The first drop opens to members before anyone else.

Sage Club Cap with tonal 'fit mums club' embroidery — The Club Cap

Espresso Club Hoodie, back embroidery — The Club Hoodie

Mocha funnel neck jumper with small chest embroidery — The Funnel Neck

Oat milk quarter zip and joggers on the morning walk — Oat Milk, the 9am uniform

The Sunday letter

Read it with your first coffee. Book something by your second.

Join free on Substack

i.
One escape
A hotel, a half-term plan or a weekend away we'd happily book ourselves.
ii.
Five things we swear by
For you, the kids and the house. Tried, tested and kept.
iii.
One honest story
A member on how she really makes it all work. Spoiler: she often doesn't.
iv.
Where we're walking next
The next club walk or meet-up. Trainers on, kids at school, see you at 9.